Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data.

Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands.

Why Shopcom


In a world of increasing marketing "noise," the competition for customers' attention and loyalty is greater than ever. Shopcom delivers unrivalled data and analytics to help brands connect with consumers more meaningfully. So, the resources you put in align with the results you get out.

Why Shopcom Graphic

How We Do It


Shopcom creates unparalleled consumer-level marketing and media insight by combining its purchase behavior analytics expertise applied to the data in the Shopcom database with the complementary data sets and rich analytic expertise of its extensive network of commercial partners.


We use quantitative precision to paint a holistic picture of your customers' purchase behaviors. We answer the critical questions at the heart of any communications program: What did consumers see and hear, and what did they do as a result? How can the answers drive improvement across your portfolio?

Shopcom Analytics


Communications power begins with knowledge. And knowledge depends on being able to see - and connect - all that counts.

The foundation of this knowledge is the Shopcom purchase database – a multi-channel anonymized, single-source, customer-level purchase database covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands across CPG, Retail Product, and Retailer verticals. 

Via its privacy-compliant, name and address-based data connection platform, Shopcom connects its purchase data to media consumption data to create a more holistic view of consumer audiences, activation of more impactful brand communication and more profitable brand-consumer relationships.  



Access actionable insight through Shopcom's three core solutions. 


Build detailed profiles & PERSONAS using Shopcom Purchase Behavior Data and Shopcom Purchase Propensity Scores  to inform more precise media planning and optimization


Build syndicated and custom audiences, using Shopcom Purchase Propensity Scores, and distribute them across the addressable media ecosystem for targeted activation


Directly measure the incremental impact of advertising exposure on purchase behavior and sales, quantifying return on investment and return on advertising spend on any media platform

3,000+ Media Campaigns Measured

Shopcom Analytics



We believe that effective brand-building takes all of us. Learn about some of our success stories and the vital strategic partnerships that make them possible.




4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops and measure campaign success based on actual in-store sales lift. A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 with more than 200 leading brands relying on its ad tech platform — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and the 5 largest auto manufacturers. 4INFO’s technology reaches more than 95 percent of U.S. smartphone users in over 100 million that doesn't rely on cookies, IP addresses or probabilistic modeling. 4INFO has documented results with over 100 sales-lift measurement studies with results including a Return on Ad Spend (ROAS) averaging 257% and as high as 1000%.


ccomScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.


eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.


GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies


IMS Health is the leading provider of information services for the healthcare industry around the world. The company draws on its global technology infrastructure and unique combination of in-depth, sophisticated analytics, on-shore and off-shore commercial services, and consulting platforms to help clients better understand the performance and value of medicines. With a presence in 100+ countries and more than 55 years of industry experience, IMS serves leading decision makers in healthcare, including pharmaceutical manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community.

Kantar Retail

Kantar Retail was formed in 2009 from four Insight and Consulting businesses. It serves leading Retailers and Manufacturers globally, delivering a competitive advantage and enhanced revenue and profitability. Leading suppliers, brand manufacturers, retailers, financial services and strategic marketing firms rely on Kantar Retail’s expertise to transform their businesses. Kantar Retail is headquartered in London and is part of the Kantar Group of WPP.

KBM Group

KBM Group is the premier provider of transactional consumer data for brand marketers, multi-channel merchants, publishers and not-for-profit organizations, helping them understand their customers and prospects more thoroughly. The Company’s experience in working with transactional data translates into extensive expertise that can help marketers identify attributes that are strong predictors of future consumer behavior.


For market researchers, agencies and corporate marketers seeking a deeper understanding of consumers, Lightspeed Research provides digital access to the most qualified panelists whenever, wherever and in whatever segments needed. Through advanced research technologies, proven methodologies and market research expertise, it meets the industry’s demand for deeper quantitative and richer qualitative data in a single, trusted partner.


LiveRamp data onboarding enables brands to use their offline CRM data in online advertising. Data onboarding gives marketers the ability to move data tied to email or postal addresses (including purchase history and demographics) to their online ad network of platform, creating greater precision and performance in online marketing and advertising. LiveRamp is the only company focused solely on data onboarding, and we are seamlessly integrated into all of the leading online advertising platforms.

Millward Brown Digital

Millward Brown Digital is the world’s leading digital experts in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division.

Neustar, Inc.

Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time.


The Videology Addressable Audience Platform (videologygroup.com) is a screen-agnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows our content partners to monetize their audience more effectively. Videology is headquartered in Baltimore, MD, with key offices in New York, Los Angeles, Chicago, San Francisco and London.


Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY).


Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis has a presence in 11 countries across North America, Europe, and Australia. Xaxis is a part of WPP.

Our Team

Our Team

The people of Shopcom are passionate about helping our partners and clients succeed. We bring to bear a wide array of expertise and industry insight, and we invite you to get to know us better.

Katie Casavant

Katie Casavant


Katie is the Chief Executive Officer of Kantar Shopcom. She is a 20 year veteran of the retail analytics and insights industry. Prior to the launch of Kantar Shopcom, Katie was a Managing Director with Kantar Retail Consulting where she led the retail practice and oversaw the growth of Kantar Retail’s proprietary frequent shopper card database from 4 million to over 80 million U.S. households. Previously, Katie was National Director of Category Development for The Tengelmann Group NA, Senior Director of Retail Analytics for Coinstar, and Director of Brand Marketing and CRM for Ukrop’s Super Markets in Richmond, VA.

Katie holds dual Bachelor’s degrees in History and Near Eastern Languages and Literature from Washington University in St. Louis and a Master’s degree from The University of Chicago.

Kevin Shields

Kevin Shields

Chief Operating Officer

Kevin is the Chief Operating Officer of Kantar Shopcom. He is responsible for developing the processes that govern Shopcom and its deliverables. A 25 year veteran, Kevin Shields has a diverse record of achievement in CPG. Prior to joining Kantar, Kevin ran SymphonyIRI’s Consumer Network panel where he formed the National Consumer Panel, a joint venture between The Nielsen Company and SymphonyIRI. His record of innovation includes: Founder of a start-up venture, Catalina-IRI, to deliver real-time supply chain services; and New Product Development at Quaker Oats and Gatorade.

Kevin holds a Masters degree from Carnegie-Mellon University and Bachelors degrees from the University of Michigan.

Mark Drapala

Mark Drapala

Vice President, Partner Solutions and Sales

Mark is the Vice President, Partner Solutions and Sales for Kantar Shopcom.  He will be responsible for managing partner relationships and ensuring the Kantar Shopcom services are meeting client business objectives.  Mark has 12 plus years experience in audience segmentation, database marketing, purchase analytics, media analytics, and media buying/planning.  Prior to joining Kantar Shopcom, Mark held client service roles at Affinnova, The Nielsen Company, and a media agency where he worked primarily with consumer packaged goods, consumer electronic, and retail organizations.  Mark has a Bachelor’s Degree from Providence College where he majored in Business.

Jen Bukich

Jen Bukich

Vice President, Strategic Partnerships and Business Development

Jen Bukich, Vice President of Strategic Partnerships and Business Development, leads Kantar Shopcom’s digital and mobile business development strategy – including the commercialization of CPG, retail products and retail class of trade observed purchase behavior solutions.  In addition to her focus on enabling brands and advertisers to better understand who to reach cross device and resulting campaign return on ad spend, she is involved in defining, activating and monetizing new market segments and data assets globally. 

Before joining Kantar Shopcom, Jen led Nielsen’s innovation team, working on the creation of new global product initiatives.  She spent 10 years delivering watch and buy solutions to key clients within the FMCG, specialty retail, digital media, agency, real estate, telecommunications, and financial services sectors.  Jen received her M.B.A. in Global Management and holds undergraduate degrees in Computer Science and Marketing.  Jen has also been accredited with an Executive Black Belt six sigma certification.

Meredith Earley

Meredith Earley

Account Manager, Partner Solutions

Marie McDermott

Marie McDermott

Director of Partner Delivery Services

Marie is the Director of Partner Delivery Services at Kantar Shopcom. She is responsible for managing the team that on-boards new clients into the Shopcom Partner Network, delivers automated analytical solutions to Partners from the Shopcom Kannects™ Platform, as well as implements & trains Partners for new analytical & data solutions. Marie brings a great balance of data expertise, process orientation, and client focus to the Shopcom Team with over 20 years in the consumer data industry. Prior to joining Kantar, Marie led the Client Service and Training groups at Nielsen Segmentation and Local Market Solutions (Claritas) managing a team of client service team members servicing over 500 accounts. Also while at Nielsen, Marie managed large Key Accounts relationships and served as a Consultant for the Financial Services industry vertical.  Her career also includes working at Fidelity Investments for many years in various roles including distribution planning and finance.

Marie holds an MBA in Finance from Bentley College and a B.S. in Accounting from Stonehill College

Jowita Burdzicki

Jowita Burdzicki

Manager, Shopcom Analytics Science

Jowita is the Manager, Shopcom Analytics Science at Kantar Shopcom. She is responsible for the design and methodology elements of the company’s offerings.  Jowita has over 15 years of research and 8 years of design experience, giving her a unique perspective on what the industry needs to understand consumer’s attitudes and behaviors.  Prior to joining Shopcom  Jowita worked as a Senior Analyst at Ipsos-ASI, Inc., where she created models of audience responses to online advertising.

Jowita received her B.F.A. in Communication Design from Parsons School of Design, her M.A. in Psychology from City College of CUNY, and her A.B.D. in Psychometrics from Fordham University.

Nadia Mattar-Went

Nadia Mattar-Went

Production Specialist

A quality-focused Quantitative Analysis professional, Nadia has brought to Kantar Shopcom eight years of experience in marketing mix modeling and benchmark database creation to support business intelligence and bottom line revenue.  Nadia is technically savvy, with a talent for developing data-driven performance solutions that yield verifiable improvements in targeting and optimization.

Nadia holds a Master’s degree in Research, Measurement & Quantitative Analysis from Southern Connecticut State University.  Her main focus was in research methodologies / designs, quantitative analysis and computer applications in support of statistical analysis.

Nadia also holds a Bachelor’s degree in Business Administration with concentration on Business Systems Analysis.

Stefka Antonova

Stefka Antonova

Production Specialist

Stefka is a Production Specialist at Kantar Shopcom. Her responsibilities include optimization and execution of various Shopcom analyses, along with integration of data from multiple sources. Previously, she worked at Kantar Retail Consulting, where she gained significant knowledge of the CPG industry and worked with transactional, survey, and digital data. Stefka has experience working with Oracle, managing large data sets, and using SQL for data mining. She has also worked with Java and C++, and has strong knowledge of SPSS, STATA, and Mathematica.

Stefka graduated with a B.S. in Mathematics and Economics and a minor in Computer Science from St. Lawrence University.


Sandhya Shakunthala

Sandhya Shakunthala

Production Specialist

Sandhya is a Production Specialist at Kantar Shopcom. Her responsibilities include optimization and execution of various Shopcom analyses, along with integration of data from multiple sources. She previously worked for Tata Consultancy Services in India where she specialized in MS.net and C#, and also interned at Social Amp in 2010-11. She received her bachelor’s degree from India’s Visveswaraiah Technological University in 2008, and recently graduated from NYU Polytechnic with a Masters in Computer Science. She specializes in Java, C#, and SQL.

Victor Guimaraes

Victor Guimaraes


Victor is the Chief Financial Officer of Kantar Shopcom. He accelerates the successful commercialization of the company’s product portfolio by applying his expertise in finance and operations management, compliance and strategic relationships. He has more than 20 years of financial management experience, including 8 years in start-up organizations. Prior to joining Shopcom, Victor was Director of Finance for MVI, a leading provider of strategic insight on the global retail landscape, where his responsibilities included both USA and European operations.

Victor received his B.S. from Harvard University where he studied Economics and Philosophy.

Pina Coppola

Pina Coppola


Pina is the Controller of Kantar Shopcom. She uses her experience in accounting and financial operations to manage the day-to-day operations of the company.

Contact Us

Contact Us

Connections start here. Let us know how Shopcom can help your brand turn measurement into communications mastery.

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