In a world of increasing marketing "noise," the competition for customers' attention and loyalty is greater than ever. Shopcom delivers unrivalled data and analytics to help brands connect with consumers more meaningfully. So, the resources you put in align with the results you get out.
Kantar Shopcom puts vital metrics and intelligence behind your media and messages.
We bring greater precision to your entire communications portfolio, ensuring that you reach the right audiences in the right ways - to drive the right results.
How We Do It
Kantar Shopcom creates unparalleled consumer-level marketing and media insight by combining its purchase behavior analytics expertise applied to the data in the Shopcom Data Co-op™ with the complementary data sets and rich analytic expertise of its extensive network of commercial partners.
We use quantitative precision to paint a holistic picture of your customers' mindsets and behaviors. We answer the critical questions at the heart of any communications program: What did consumers see, hear and what did they do as a result? How can the answers drive improvement across your portfolio?
SHOPCOM DATA CO-OP™
Communications power begins with knowledge. And knowledge depends on being able to see - and connect - all that counts.
The foundation of this knowledge is the Shopcom Data Co-op™ – a multi-channel anonymized, single-source, customer-level purchase database of over 231 million U.S. consumers shopping over 270 CPG, retail, auto and entertainment sector categories.
Via its privacy-compliant, name and address-based data connection platform, Shopcom connects its purchase data to media consumption data and brand attitudes data to create a more holistic view of consumer audiences, activation of more impactful brand communication and more profitable brand-consumer relationships. In short, Kantar Shopcom connects what people SEE, FEEL and DO to help retailers and marketers grow their brands.
THREE CORE CAPABILITIES
Access actionable insight through Shopcom's three core capabilities.
Audience Profile Mapping™
- Answers the critical “W”s – WHO do you need to reach? WHAT do they need to hear? WHEN, WHERE and HOW?
- Enhances your ability to identify the messages and deliver the media that matter most to your consumers.
- Connects what your audience has heard with what they do as a result – measuring results both immediately and over time.
We believe that effective brand-building takes all of us. Learn about some of our success stories and the vital strategic partnerships that make them possible.
Audience Profile Mapping
“WHICH BUYERS REACHED WITH MY TV CAMPAIGN ARE KEY TO LONG-TERM GROWTH FOR MY BRAND?”
“WHICH CONSUMERS REPRESENT THE GREATEST OPPORTUNITY TO EXPAND CONSUMPTION OF MY BRAND?”
“HOW ARE MEDIA CONSUMPTION PATTERNS AMONG NEW BUYERS AND BRAND SWITCHERS DIFFERENT?”
“DOES WEBSITE MEMBERSHIP DRIVE INCREMENTAL SALES?”
“WHY DID OUR :15s-HEAVY TV CAMPAIGN TARGETING NEW BUYERS UNDERPERFORM?”
“HOW MANY EXPOSURES ARE NEEDED TO GENERATE A PURCHASE?”
“HOW EFFECTIVE WAS OUR IN SEASON TV ADVERTISING AT IMPACTING SALES?”
Compete, a Kantar Media company helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior.
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago.
Dynamic Logic, a Millward Brown specialty practice, is the world leader in digital insights. Dynamic Logic develops innovations to optimize and track digital ad impact, specializing in emerging media platforms and integrating insights across all digital and non-digital media.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies
House Party is the leading social media company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales. We generate millions of consumer conversations and recommendations, online and off, through our passionate community of social influencers, proprietary digital platform and memorable in-home experiences for the world's best-loved brands.
I-Behavior is the premier provider of transactional consumer data for brand marketers, multi-channel merchants, publishers and not-for-profit organizations, helping them understand their customers and prospects more thoroughly. The Company’s experience in working with transactional data translates into extensive expertise that can help marketers identify attributes that are strong predictors of future consumer behavior.
IMS Health is the leading provider of information services for the healthcare industry around the world. The company draws on its global technology infrastructure and unique combination of in-depth, sophisticated analytics, on-shore and off-shore commercial services, and consulting platforms to help clients better understand the performance and value of medicines. With a presence in 100+ countries and more than 55 years of industry experience, IMS serves leading decision makers in healthcare, including pharmaceutical manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community.
Founded in 1999, InsightExpress is an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise and proprietary methodologies, InsightExpress helps agencies, media companies and advertisers optimize marketing initiatives across all media channels.
As a global company we understand that digital, social and traditional media opportunities are changing constantly. We’re evolving and rapidly adapting to the ever-changing media world, too. That’s why our clients turn to us for audience research, competitive intelligence, consumer behavior, corporate reputation, digital marketing, online influence, and marketing effectiveness data. They use our competitive insights to maximize their company or their client’s brand value. We’re working with 22,000 companies, tracking three million brands in 50 countries every day.
Kantar Retail was formed in 2009 from four Insight and Consulting businesses. It serves leading Retailers and Manufacturers globally, delivering a competitive advantage and enhanced revenue and profitability. Leading suppliers, brand manufacturers, retailers, financial services and strategic marketing firms rely on Kantar Retail’s expertise to transform their businesses. Kantar Retail is headquartered in London and is part of the Kantar Group of WPP.
For market researchers, agencies and corporate marketers seeking a deeper understanding of consumers, Lightspeed Research provides digital access to the most qualified panelists whenever, wherever and in whatever segments needed. Through advanced research technologies, proven methodologies and market research expertise, it meets the industry’s demand for deeper quantitative and richer qualitative data in a single, trusted partner.
LiveRamp data onboarding enables brands to use their offline CRM data in online advertising. Data onboarding gives marketers the ability to move data tied to email or postal addresses (including purchase history and demographics) to their online ad network of platform, creating greater precision and performance in online marketing and advertising. LiveRamp is the only company focused solely on data onboarding, and we are seamlessly integrated into all of the leading online advertising platforms.
Maxus has been the fastest-growing media agency network for the last two years (Recma). We were named Campaign's Global Media Agency of the Year at the end of 2011 and began 2012 as Ad Week's US Agency of the Year and one of Ad Age's 'Agencies to Watch'. We combine the disciplines of communications planning and CRM with real-time data analytics to deliver a planning approach called Relationship Media. We have a talented team of 1,400 people in 70 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.
MEC Interaction is an integrated part of MEC. Specialists work across the full range of digital platforms, applying skills which encompass everything from strategy development to activation, as well as management of third-party technology suppliers, using deep-rooted analytics to maximize ROI. The MEC Interaction offer focuses on digital, social, search, mobile, emerging platforms, insight and analytics as well as customer acquisition.
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$23 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results philosophy drives our strategy and reflects our belief that putting People–employees, clients and consumers–at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists who connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP’s media agency group, which is the largest worldwide.
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, FamilyFun and Every Day with Rachael Ray – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.
Mindshare is a global marketing and media services network with billings in excess of $27 billion (source: RECMA). The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is a member of WPP, the world’s leading communications service group with $63.5bn in billings (source: RECMA).
Ogilvy & Mather is one of the largest marketing communications companies in the world. In Asia Pacific, Ogilvy & Mather won Network of the Year 2011 and Creative Agency Network of the Year 2011 at the annual Campaign Asia Pacific Awards. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).
Resonate Networks enables advertisers to reach audiences based on the nuances in consumers’ belief systems and values Resonate’s insights power the campaign performance of major Brand and political advertisers. Our insights have come out of the database to change the marketplace.
The Futures Company is the leading global foresight and futures consultancy. Through a combination of subscription foresight services and custom research and consultancy, we unlock new sources of growth for our clients. By exploring the future needs, motivations and behaviors of consumers, and the broader dynamics shaping the marketplace, we unlock the future of consumers, brands, categories and companies. The Futures Company is a Kantar company within WPP with teams in the UK, US, Mexico, Brazil, Argentina and India.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
uSamp (uSamp.com) is a premier provider of SaaS technology and survey respondents used to obtain consumer and business insights. uSamp's solutions transforms the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp's 6.5 million global panel of survey respondents. The Los Angeles based company was ranked #11 in the 2011 Forbes America's Most Promising Company List.
The Videology Addressable Audience Platform (videologygroup.com) is a screen-agnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows our content partners to monetize their audience more effectively. Videology is headquartered in Baltimore, MD, with key offices in New York, Los Angeles, Chicago, San Francisco and London.
Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY).
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis has a presence in 11 countries across North America, Europe, and Australia. Xaxis is a part of WPP.
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The people of Shopcom are passionate about helping our partners and clients succeed. We bring to bear a wide array of expertise and industry insight, and we invite you to get to know us better.
Katie is the Chief Executive Officer of Kantar Shopcom. She is a 20 year veteran of the retail analytics and insights industry. Prior to the launch of Kantar Shopcom, Katie was a Managing Director with Kantar Retail Consulting where she led the retail practice and oversaw the growth of Kantar Retail’s proprietary frequent shopper card database from 4 million to over 80 million U.S. households. Previously, Katie was National Director of Category Development for The Tengelmann Group NA, Senior Director of Retail Analytics for Coinstar, and Director of Brand Marketing and CRM for Ukrop’s Super Markets in Richmond, VA.
Katie holds dual Bachelor’s degrees in History and Near Eastern Languages and Literature from Washington University in St. Louis and a Master’s degree from The University of Chicago.
Senior Vice President, Product Operations and Integrated Analytics
Kevin is the Senior Vice President of Kantar Shopcom Operations & Analytics. He is responsible for developing the processes that govern Shopcom and its deliverables. A 25-year veteran, Kevin Shields has a diverse record of achievement in CPG. Prior to joining Kantar, Kevin ran SymphonyIRI’s Consumer Network panel where he formed the National Consumer Panel, a joint venture between The Nielsen Company and SymphonyIRI. His record of innovation includes: Founder of a start-up venture, Catalina-IRI, to deliver real-time supply chain services; and New Product Development at Quaker Oats and Gatorade.
Kevin holds a Masters degree from Carnegie-Mellon University and Bachelors degrees from the University of Michigan.
Vice President, Product Management
Valerie is the Vice President of Product Management at Kantar Shopcom. She is responsible for the company’s entire product roadmap, including innovation, go-to-market strategies and product execution. She has more than 15 years experience in managing products at various stages of the life-cycle for CPG, Financial, IT, Marketing and Pharmaceutical audiences. Prior to joining Kantar Shopcom, Valerie was Director of Product Management at SymphonyIRI where she was responsible for Market Measurement solutions for hard-to-track channels like Club, Dollar and Walmart.
Valerie received her M.A. in Economics and a B.A. in Applied Mathematics and Economics from the National University of Ireland, Galway.
Vice President, Partner Solutions
Wyatt is the Vice President of Partner Solutions of Kantar Shopcom. He is responsible for working with all Kantar Shopcom Partners to develop and create solutions to meet their business objectives and the objectives of their clients. A 15 year veteran, Wyatt Manor has a diverse background in audience segmentation, as well as consumer purchase & media behavior analytics. Wyatt brings vast experience that includes sales & sales management, consulting, client support as well as product management. Prior to joining Kantar, Wyatt held various roles working at The Nielsen Company working with Advertising Agencies, Media Companies, Digital Advertising Companies, and Advertisers. He has also worked for the San Francisco Chronicle and Philadelphia Inquirer in Advertising Sales Management with a focus in FSI Advertising, Total Market Coverage, Digital Advertising, and Direct Marketing Sales.
Wyatt Manor holds a B.S. in Marketing from George Mason University.
Director, Partner Solutions
Lara’s dual role at Kantar Retail & Kantar Shopcom is at the intersection of retail and media, helping clients to navigate strategic issues, particularly in shopper marketing, e-commerce, big data and analytics. At Mindshare, she worked on a wide range of Business Planning projects and co-led the development of Mindshare Luxury.
Prior to WPP, Lara worked for five years in brand management at Diageo, where she managed the Guinness, Tanqueray and Pimm’s brands. She was the first Marketing Manager at award-winning fashion start-up, A Suit That Fits, and was instrumental in its growth from 13 to 50+ people.
She has worked in Education and Photojournalism, is CIM qualified, a PGCE-qualified teacher, and holds an MA in Geography from Cambridge University (1998-2001). Lara is listed in ‘Who’s Who of Britain’s Young Business Leaders’, and holds an MBA (2011) from London Business School and Haas, Berkeley, California.
Jowita is a Senior Analyst/Statistician at Kantar Shopcom. She is responsible for the design and methodology elements of the company’s offerings. Jowita has over 15 years of research and 8 years of design experience, giving her a unique perspective on what the industry needs to understand consumer’s attitudes and behaviors. Prior to joining Shopcom Jowita worked as a Senior Analyst at Ipsos-ASI, Inc., where she created models of audience responses to online advertising.
Jowita received her B.F.A. in Communication Design from Parsons School of Design, her M.A. in Psychology from City College of CUNY, and her A.B.D. in Psychometrics from Fordham University.
A quality-focused Quantitative Analysis professional, Nadia has brought to Kantar Shopcom eight years of experience in marketing mix modeling and benchmark database creation to support business intelligence and bottom line revenue. Nadia is technically savvy, with a talent for developing data-driven performance solutions that yield verifiable improvements in targeting and optimization.
Nadia holds a Master’s degree in Research, Measurement & Quantitative Analysis from Southern Connecticut State University. Her main focus was in research methodologies / designs, quantitative analysis and computer applications in support of statistical analysis.
Nadia also holds a Bachelor’s degree in Business Administration with concentration on Business Systems Analysis.
Stefka is a Project Analyst at Kantar Shopcom. Her responsibilities include optimization and execution of various Shopcom analyses, along with integration of data from multiple sources. Previously, she worked at Kantar Retail Consulting, where she gained significant knowledge of the CPG industry and worked with transactional, survey, and digital data. Stefka has experience working with Oracle, managing large data sets, and using SQL for data mining. She has also worked with Java and C++, and has strong knowledge of SPSS, STATA, and Mathematica.
Stefka graduated with a B.S. in Mathematics and Economics and a minor in Computer Science from St. Lawrence University.
Sandhya is a Production Specialist at Kantar Shopcom. Her responsibilities include optimization and execution of various Shopcom analyses, along with integration of data from multiple sources. She previously worked for Tata Consultancy Services in India where she specialized in MS.net and C#, and also interned at Social Amp in 2010-11. She received her bachelor’s degree from India’s Visveswaraiah Technological University in 2008, and recently graduated from NYU Polytechnic with a Masters in Computer Science. She specializes in Java, C#, and SQL.
Victor is the Chief Financial Officer of Kantar Shopcom. He accelerates the successful commercialization of the company’s product portfolio by applying his expertise in finance and operations management, compliance and strategic relationships. He has more than 20 years of financial management experience, including 8 years in start-up organizations. Prior to joining Shopcom, Victor was Director of Finance for MVI, a leading provider of strategic insight on the global retail landscape, where his responsibilities included both USA and European operations.
Victor received his B.S. from Harvard University where he studied Economics and Philosophy.
Meredith is the Executive Assistant at Kantar Shopcom. She is responsible for keeping the Kantar Shopcom team organized, coordinating internally and with company partners. She also supports the company’s marketing, communications and public relations efforts. Prior to working at Shopcom, she spent her post-college years working in the retail banking and finance industry in New Jersey.
Meredith received her B.S. in Marketing and a minor in Graphic Art from Saint Peters University.
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Shopcom believes in informed dialogue based on robust data. We continually add to a store of knowledge that is broad in reach and deep in detail. Our goal is to provide access to the information and insight you need, whenever and however you need it. Explore some of our resources here.
The Category Landscape Sourcebook provides detail on the product categories (CPG and Non-CPG) included in the Shopcom Data Co-op™. Feel free to print and share.
METRICS AND MEASUREMENT
The Metrics Sourcebook contains the product levels at which the metrics and measures are available, as well as shopper segments and analyses’ descriptions. Feel free to print and share.
Frequently asked questions from clients and prospects. Feel free to print and share.
Short and sweet reference for Kantar Shopcom information. Feel free to print and share.